What is SEO and how does it work?
SEO is an acronym for search engine optimisation, simply put it’s adjusting your website so that the people who are interested in your services can actually find you via search engine results pages.
It sounds pretty simple. So how can you get to the first page of Google? There are two ways. The first one is ‘organically’. Making your website appear more useful and valuable to your audience and therefore in the eyes of search engines. If your website appeals to your audience’s needs, they’ll spend more time on your website – search engines monitor this.
It’s a two bird one stone approach, quality website and rich content appeals to both users and search engines.
The second is via paid search or AdWords. Almost like popping an ad in the local paper, except you’ll appear when users are already searching for products you sell. This, in the long run, is more expensive however you can get results immediately whereas appearing high up in the organic search listings, it’s more of a gradual thing.
How do I get my website seen?
We use to reach for the Yellow Pages to find local tradespeople or hotels, now it’s Google. The way we advertise businesses is continuously changing. Low newspaper sales and their aging readership means it’s no longer effective to advertise in this way.
Therefore because your customers are searching for you differently, it’s wise to alter your marketing approach to suit this new era.
Google continuously pushes its capabilities in order to provide the most helpful experience to its users. It’s a multi-billion dollar industry which relies on Google keeping their position as the most helpful search engine. They now use artificial intelligence to understand a user’s logic and are therefore able to put forward the most valuable websites.
SEO in Cumbria
At Great Bear we explain the services we think will help your business, we are upfront with costs and we would never offer a service which we feel would not be beneficial to your website. SEO needs to be tailored to your website and your trade whilst checking out your competition.
The focus on our services is always toward user experience, by being the most helpful to your customers, Google realises you offer more value than your competitors. People are finding your website useful and interesting and are therefore spending more time on it.
Good SEO is extremely cost-effective. Once the work has been done it can reap rewards for years to come.
For a free website appraisal, please contact us.